2020 compelled corporations in the United States to adopt remote and hybrid working styles as traditional office buildings were demolished and employees were sent home. Because large tech companies like Facebook and Google began hiring permanent employees in cities without offices, travellers began to prefer renting private homes over staying in hotels because of the added safety, comfort, and convenience they provide. They also offer ideal work-from-home opportunities. During this global transformation, technology has played a critical role in ensuring the smooth operation of business and travel.
Businesses are postponing their return to the office due to new restrictions and concerns, but technology will continue to influence and create new trends in lodging, travel, and lifestyles, allowing WFH to remain viable in the long term. When it comes to embracing new technology and revitalising travel, the Millennial young professional is likely to be the most important demographic to watch. Today’s largest demographic—those between the ages of 23 and 38—is fully immersed in their professional lives, from entry-level jobs to executive positions. The growing purchasing power and travel habits of millennials will have an impact on technology, travel, and hospitality.
The importance of adaptability cannot be overstated
International travel will necessitate much more planning, from more stringent PCR testing to insurance policies, mandatory quarantines from specific locations, and ever-changing regulations. The ability of the hospitality sector to recover is dependent on its flexibility, and a variety of technological solutions are being implemented to keep consumers confident and encourage advanced purchasing.
Business travel is more convenient than ever before
According to Phocuswright’s most recent U.S. Corporate Travel Report, while corporate travel is becoming less common, more than half of travel managers confirm that their company’s policy now allows for short-term rentals. This shift has been aided by the use of contact-free technology (such as keyless entry systems) to reduce human interaction while guests are staying, as well as the standardisation of private rentals and meeting consumer demands for longer-stay amenities, home office setups, and connectivity.
Airbnb recently launched a new tool (powered by M-open-source Lab software) that allows hosts to test and list their Wi-Fi strength on specific listings. As this feature becomes more widely available, remote workers and business travellers will appreciate it.
Design and User Experience Consistency
As demand for short-term rentals continues to outstrip that of hotels, consistency in accommodation offerings will be a driving factor in increasing revenue, solidifying corporate travel contracts, and building industry brand equity. Larger brands must use property management software to automate business operations in order to obtain listings on as many booking platforms as possible, diversify distribution, and increase brand awareness.
Because both are so important, new players combine aesthetics and technology. Fülhaus, an innovator, allows property owners and managers to choose their own interior design style. Short-term rental properties have been outfitted with on-demand sourcing technology, furniture delivery, installation, staging, and photography to meet modern business travel and style demands. Unfurnished properties can be transformed and made available on the most popular booking sites in a matter of weeks.
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