The company also told users through the in-app notification how it will make the things better for users, how they will process the data and how the business accounts will be able to use services hosted by Facebook, etc.
What they are planning to do is to use the data to personalise the advertisement content which will be shown across various groups. It might be possible that they will release some subscription plans for users who do not want to see those ads, just the way YouTube did.
WhatsApp said that it will collect user data, so that it will be able to improve the user experience and provide customised services to them. Along with the conversation data, the user’s mobile number, the app logs and status messages, everything will be shared with the parent company. Even your profile picture will be shared with Facebook.
Basically, we don’t have a choice but to accept the new policies as almost everyone we talk with today, is on WhatsApp and it won’t be possible to take everybody on another app as some people will rather just accept it. Plus, there is no alternative app which provides a similar experience.
Though one thing which is of relief is that the personal data of users will not be shared with Facebook, only the business interaction across the group will be shared with Facebook, as per the company.