Twitter Blue Announces the Launch of ‘Labs’ to Provide Users with Early Access to New Features

Those interested in being among the first to test out Twitter’s latest features can now do so ahead of the general public.

According to the company, Twitter Blue subscribers will have early access to new Labs features under the new Labs banner.

Users will be able to post longer videos from a desktop computer through Twitter’s program, as well as pin conversations on iOS so they appear first in the conversation list.

The Labs features are not yet widely available furthermore as Twitter Blue requires users to have an iOS device and be located in either Canada or Australia.

Twitter promises that Labs and Blue will be available in additional countries, as well as on Android and the web, “in the near future.”

Twitter Blue Announces the Launch of 'Labs'
Twitter Blue Announces the Launch of ‘Labs’

Apple’s ad-privacy changes have had no adverse effect on Twitter’s revenue

While avoiding the negative impact of Apple’s privacy changes on advertising. Twitter reported a 37% increase in quarterly revenue on Tuesday, sending its stock up 3%. Thus the social networking site has added new features such as audio chat rooms and enhanced advertising capabilities as part of its strategy to double annual revenue by 2023.

Advertising revenue for the three months ended September 30 was $1.14 billion. According to consensus estimates (roughly Rs. 8,550 crore).

Apple’s privacy changes, which therefore prohibit advertisers from tracking users on their devices without their consent, had a “modest” impact on advertising revenue.

Both Snap and Facebook, Twitter’s primary technology competitors, claimed that Apple’s changes harmed their ability to target and measure digital advertising and were to blame for their respective businesses failing to meet revenue targets.

According to IBES data from Refinitiv, analysts predicted that Twitter would have 212.6 million daily active users in the third quarter. 

Twitter’s global user base increased by 5 million users in the third quarter as compared to the previous quarter. However, the user base in the United States remained stable.

The company anticipates fourth-quarter revenue of between $1.5 billion and $1.6 billion (approximately Rs. 11,245 crore) (roughly Rs. 12,000 crore).

A Twitter spokesperson confirmed that the company previously announced its intention to sell MoPub, its advertising technology unit, in the first quarter of 2022.

MoPub was sold for an estimated $200 million to $250 million (roughly Rs. 1,500 crore to Rs. 1,875 crore), and Twitter stated that while it does not expect to recover that revenue loss next year, the sale does not affect Twitter’s goal of doubling annual revenue by 2023.

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