An announcement made on Monday by the Federal Trade Commission (FTC) regarding the investigation on data collection by some popular tech companies and social media platform that brought the change in the privacy practices.
The Monday press release confirms that FTC is ordering a total of nine social media and video streaming companies to provide how they collect data from the users and also how this personal information.
This nine social media and video streaming companies are-
- ByteDance
- Snap
- Amazon
- TikTok
- YouTube
This all companies have given a 45 days tenure to respond, else the commission will take action against them.
Well, the FTC’s orders we’re said an authorized part of the wide-ranging investigative inquiry. However, the commission could seek enforcement actions if the study says some wrongful behaviour.
Agency’s Orders-
According to the Monday’s press release, the FTC has requested from all companies to provide all information that’s related to how they collect user’s personal data.
Moreover, apart from this the companies also have to provide how the user data determines which ads and content users are shown. The order gets approved with a 4-1 winning vote. Were Commissioner Noah Phillips disagreeing the order saying it’s a quite wide-range inquiry to produce any useful results.
The three voters who voted to approve the orders in the joint session said that – These digital platforms were made to connect people or to show their creativity, but it now a decade since the industry models are shifting user activity to monetizing them.
As we all know that in February, the FTC used the same line of order to request information on past accessions.
The February acquisition was made on many big tech companies like Alphabet, Amazon, Facebook, Microsoft, and Apple.
Recently, last week, the FTC prosecuted Facebook to unwind its acquisitions on big social media platforms WhatsApp and Instagram.
What are your views on this announcement, let us know your views and stay tuned for more news!
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