The forecasts showed a different direction. Anyone who has watched the movie is not surprised to hear ‘Black Widow’ on an astounding budget of $200 million. The investment in the box office was to pay off as, according to Variety, a new record was set at the opening of the weekend, bringing $80 million. Except it was not as much as planned for at the opening weekend by the National Theater Managers Association. The organisation believes it might be more than $92 million, or more, to 100 million USD.
The situation worsened considerably when the film generated just $26 million in cinema during the second weekend. With no explanation, that’s a tremendous 69 per cent decline. You can be sure that people will look into the problem when something goes wrong with tens of millions of dollars.
Were “Black Widow” indeed fans just a week away? It appeared to be an improbable scenario, especially considering the restricted entertainment options offered by individuals during the pandemic age. Spoiler alert: All this speculation contains many indicators about the facts of what transpired at the box office to “Black Widow.”
Blame the pandemic for this. We have all seen how the devastating extent of COVID goes beyond human health to ravage social structures and enterprises. We have all seen that. This includes theatres, which are compelled to close when towns are sealed to prevent the spread of the sickness. It’s fantastic news that theatres are finally open back. However, these days it’s all related. That “Black Widow” $80 million records achieved on a weekend opener? More than it sounds, it’s particular. It’s a COVID-era record, according to reports.
Theatres had an edge before the outbreak when new releases were shown. They have been the only way to see a film throughout the first 75 days. Then the film might be published for streaming services, allowing fans to see from their sofa comfort. When COVID hit, streaming providers immediately began releasing new releases. It’s the only way to reach spectators, after all. It was a loyalty-building tactic that desperately served customers to distract themselves, a win-win for all but theatres that could only hope to reopen. However, here we are. It’s not that easy with “Black Widow.”
It’s better for Black Widow. Now that you can finally watch a movie in an actual cinema, the box office should kill a film such as “Black Widow.” But the story leads to a very different finale. There is more. On July 9th, when “Black Widow” opened theatres, Disney+ customers could also watch it in their homes. The release was simultaneous and re-emerged at the start of the pandemic, which is not over despite hopeful reopenings. Disney chooses to still see “Black Widow” from home if they found it more comfortable.
The net consequence was financial losses all around, according to the National Association of Theater Owners. If the release had been handled differently, the movie would have done best at the box office and Disney+. “Black Widow” at the box office deserves better.