Sports and sports management are also embracing new technologies such as digital mapping, data analytics, machine intelligence, and immersive viewing.
Both start-ups and large corporations have been providing tech-heavy solutions for a variety of purposes. These solutions range from tracking athletes’ fitness to managing and measuring audience engagement to using virtual reality to enhance the viewing experience.
Nonetheless, despite India’s relative lack of experience with sports technology, it is gaining global traction. Data analytics and artificial intelligence, as well as other cutting-edge digital tools and learnings, are being used by teams and players in sports leagues to improve performance and increase audience engagement.
Pandemic Effect
This trend has only accelerated as a result of the coronavirus outbreak. Sports technology start-ups have recently exploded, even as larger IT companies have struck lucrative deals with sporting behemoths like Manchester United, Cricket Australia, and the Association of Tennis Professionals (ATP).
The device, which would be worn between the shoulder blades, would track a variety of physical metrics such as distance travelled, speed, speed acceleration, deceleration, high-speed running, and dynamic stress load, to name a few. The workloads of players and injury rehabilitation programmes could then be carefully managed by fitness staff.
Tech Mahindra
The pandemic, according to Jagdish Mitra, chief strategy officer and growth leader at Tech Mahindra, has only increased the importance of digital in sports.
This means bringing stadiums and fans closer together through innovative sports-tech concepts like digital fan engagement and virtual stadiums, according to Tech Mahindra. As a result, Mitra anticipates a greater emphasis on leveraging new-age technologies for enhanced fan entertainment and personalised sports viewing experiences.
Tech Mahindra, in addition to forming alliances with IPL teams such as the Rajasthan Royals and Kings XI Punjab, has formed an alliance with the International Chess Federation and launched a global chess league with the organisation.
Viswanathan Anand, a five-time world champion, serves as a mentor, advisor, and partner, according to the league’s mission statement: “To promote, create opportunities for youth and explore innovative ways to promote chess through interactive technology-enabled platforms,” “
The incorporation of technology, according to Criconet’s founder Veer Sagar, has improved game performance levels.”
All of these tools have assisted golfers in improving their game by recording time, speed, swing direction, swing turn, and bounce, as well as storing and retrieving data from databases to compare against others. Players can now achieve a better grip, release, and speed. Each and every one of its constituents
Leave a Reply