Another free and open-source program, Magento, was purchased by eBay in 2008 and later sold to the Permira company.
Numerous e-commerce businesses utilize Magento and Prestashop because of its various features and outstanding performance, as well as the many modules and themes that allow you to design your online store exactly as you want.
Magento, on the other hand, stands out for its capacity to support e-commerce sites with a very large product catalog, something that not all CMS can promise.
Today, we’ll provide a quick tutorial on using Magento to boost your e-commerce revenue.
What are the benefits of Magento?
A CMS primarily developed for eCommerce, Magento has a plethora of adaptations to help you build an essential online shop and enhance its performance, from simple web marketing settings to modules for managing customers, products, and payment options.
As we’ll see in a moment, Magento’s many capabilities make it an excellent choice for anybody looking to launch an online shop.
Regardless of the platform you choose to expand your eCommerce business, you need a solid SEO plan in place if you want to make money. In this perspective, Magento is a CMS that works well with search engines and implements SEO-friendly features across the whole shop.
A unique feature of Magento e-commerce is the ability to create several sorts of product catalogs. Adding custom filters to separate goods based on pricing and even compare them is an example of how you may customise distinct product categories. An additional useful feature is the ability to input numerous photos for each product sheet and to automatically compile results when the user does a search.
Purchases and ways of payment. What about One-Page Checkout? It’s a one-page buying approach that enables the consumer to register at the same time as the purchase. Additional payment options include credit cards, PayPal, bank transfers and Google Checkout as well as checks and postal orders as well as external payment modules such as Cybersource, Amazon Payments, ePay, and eWay that may be deployed through relative expansion.
If you want to sell your products in foreign markets, Magento is a good platform to utilize since it has an international currency system, calculates tax rates, and takes into consideration the usage of particular accents in texts or emails that are written from right to left. It’s also possible to become involved from the standpoint of the product catalog by creating descriptions of items and categories in many languages. If you wish to sell to particular nations or areas, you may select which billing addresses are authorized and what kinds of accounts can be established in your e-commerce.
From a single panel, you may manage several sites. Yes, the ability to manage many webshops from a single administration interface is a key feature of Magento.
These are only a few of Magento’s many useful functions, as seen by the CMS’s high use rates.
The eCommerce industry’s most popular open-source platform, Magento.
Magento, on the other hand, is more difficult to use than other CMSs. It offers great performance, but it’s out of reach for those who aren’t tech-savvy.
The process of setting up an e-commerce site with Magento takes time, but once you’ve got everything set up and running, you’ll have a lot of benefits for your business. For example, you can manage multiple stores from the administration panel and delegate control and management roles to other users. You can also keep track of visitors by identifying different sales and the reviews they leave about your product.
You can find info about other benefits of Magento in our blog.