“The purpose of business is to create and retain a customer.”

Do you 70% of the audience can become a potential customer if they find the name catchy and relevant to their names.

And hence, it won’t be wrong to say that names play a leading role in the success of any business. After all, it is not just about giving an identity to your services and products but even recognized as a Brand.

Considering which, investing your time in selecting the right name for your business is worth a deal.

So, wondering, how can you play a name game?

To win the name game we have to know the right strategy so you can shortlist the names that match well for your business. You can also check the best way to select the names for your business at name-list

With that, let us know more about names selection.


Well, if you are an entrepreneur, you should be an expert under the psychology of your customers so you can sell well. Likewise, to ensure that your services/products are recognized well, an impactful name can be the best way. Here are the reasons to consider:

1.Name Creates First Impression 

Name is the first and foremost impression for any business as it gains the attention of clients to know more about services/products. Considering the same we can say that it has the power of creating a good or bad impression at its initial introduction stage.

Hence, a name has to be impactful and unique.

2. The Right Name Sounds Approaching

Customers feel nervous too before they enter in any store or restaurant or at any place. But, if your name highlights the products or services, it makes it easy for customers to approach as they are already familiar with the basics.

3. Your Name Becomes Brand 

 If your services are excellent, but if the name is complicated, customers may not be able to recognize and pronounce the name in front of other people or potential clients. As a result, you might lose a chance to sound like a Brand from one client to another.

The name of the business gives an individual identity in the industry and it helps in competing in the market if it is easy and recognized well.

4. Helps To Reach Out To Target Audience

The name should be reaching out to their target audience. For instance, if you are opening a Japanese restaurant and the restaurant is related to Japanese famous dish, people who like the same, will waste no time to try your service.


 “A catchy unique name can also help customers remember you, and we all strive to be memorable and retain customers. The shorter and easier it is to spell the better.” -said by, Margot Bushnaq Founder and CEO of Brand Bucket

 Considering the same, there is no doubt that simple names are easy to remember and allow customers to talk about you easily. As result, it promotes and advertises your product or services. And so, it helps in increasing the sales of the company.

In the end,

A good name for the company is a crucial factor to start a business. The name has the power to attract customers. If the company doesn’t have a good and relatable name, it can create major effects on the company.  So, with no second thought, invest your time to get a crafty, creative, and unique name for your start-up.


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