GTA Parent company, the business expects to “very soon” launch its first main franchise to mobile via Zynga . Take-Two Zynga’s acquisition, according to the CEO. It will allow it to bring its “core” IPs to mobile platforms. Strauss Zelnick, CEO of Take-Two Interactive, says: “We’re going to bring our core intellectual property to the mobile platform.”
Take-Two Interactive announced this week that it would buy Zynga, a mobile gaming company, for $12.7 billion. In a conference call with investors following the announcement of the acquisition. Take-Two Interactive CEO Strauss Zelnick discussed the acquisition plans.
GTA mobile can be here anytime soon
Take-most Two’s popular core franchises (such as Red Dead and GTA) will be available on mobile devices thanks to Zynga. He discussed how Zynga will help to change the fact that some of the company’s most popular IPs are virtually non-existent. In the mobile space, for example. According to Zelnick, the possibilities are virtually limitless.
We are in a unique position to create new games based on Take-core Two’s intellectual property Zelnick stated.
“We have the best collection of console and PC intellectual property in the interactive entertainment industry,” we believe”. We believe it is largely untapped from mobile and free-to-play worldwide.” It’s possible that Zynga’s best-in-class studios will be able to assist us in developing that property.
Although the company’s best-in-class free-to-play mobile publishing operations, consumers will be delighted, leading to repeat purchases. There are numerous examples, and this is just the tip of the iceberg.
Zelnick also discussed the company’s big IPs transitioning to mobile, which he claims isn’t far off
“In terms of development, we need to find the right studio and keep an eye on the creative process.”. “Of course, mobile development is not the same as console development,” he said. We anticipate launching products on the market in the not-too-distant future as a result of our experience with Zynga’s expertise in mobile development.
“Traditionally defined core franchises, such as the rise of the shooter category or action-adventure,” said Zynga CEO Frank Gibeau, “have recently been some of the fastest-growing franchises on mobile platforms.” Take-partnership Two’s collaboration with us enables us to collaborate on new categories and franchise opportunities, as well as the possibility of bringing existing franchises into the mobile platform.
When compared to games like GTA Online, Red Dead Online, and NBA titles, which generate recurring revenue through micro transaction-based economies, Take-Biggest Two’s IPs appear to be financially lucrative. Two long-dead video game franchises, Doom and Midnight Club, may find new life on mobile devices.