Fittr, a fitness-tech startup, has received $11.5 million in funding from Dream Capital and Elysian Park.

Fittr, a health and fitness community platform, announced on Thursday that it has received USD 11,5 million (roughly Rs 84,7 crore) in funding from Dream Capital and Elysian Park Ventures. Sequoia Capital’s India Surge, an existing investor, was also involved in the A Series financing round.

Dream Capital is Dream Sports’ venture capital and M&A arm, while Elysian Park Ventures is the Los Angeles Dodgers’ private investment arm. Ambit served as Fittr’s sole financial advisor.

Fittr, which is based in India, will be able to accelerate its growth and expansion into new markets such as North America, the United Kingdom, and Singapore, which now account for 30% of its total sales. In addition, the company will continue to educate Indians about fitness and health.

Fittr founder and CEO Jitendra Chouksey stated that the funds will be used to strengthen company leadership through new strategic hiring and the provision of new services to users.

“Fittr has grown organically through word of mouth and the transformations that members share on the Fittr Facebook community and app. Fittr recently exceeded its annualised booking rate of USD 10 million, with gross bookings of USD 9,3 million (approximately Rs 68 crore) in FY21, making it one of the world’s largest community healthcare brands “He went on. He went on.

Company’s current ARR (annualised running rate) is USD 15 million.

“Fittr aspires to be one of the unicorn startups. With the addition of Elysian Park Ventures and Dream Capital to the community, we will be able to accelerate our efforts to get millions of people around the world fit and create significant career opportunities in the fitness and health sector in the coming years.” Chuksey elaborated.

The company began as a small WhatsApp group and has since raised more than USD 13.5 million in funding from major investors, including actor Suniel Shetty. Since its inception, the company, which now employs more than 150 people, has been profitable. Over two lakh people have been trained and transformed by the company. It paid over 65,000 customers and employed over 500 coaches in fiscal year 21 (FY21).

“Fittr recently launched a personal training/coaching service, which has seen a 20% monthly increase. Fittr plans to hire over 1000 coaches and expand its core services over the next 12-18 months “Chuksey elaborated. He elaborated.