Benefits of Telling Your Story with Explainer Videos

It is not surprising that the Internet is our everything now because it gives us the opportunity to receive information in various ways.  The advantages of explainer video secured it in high positions in the ranking of ways to promote goods and services.  Wide targeting options allow you to deliver advertising directly to the target audience of consumers, taking into account their age, social, gender, geographic, and other differences.

Depending on the goals pursued, with the help of the professionalism of those who create advertising videos, almost any advertising information can be shown to the selected audience.  For example, if you are an insurance company, you create an insurance explainer video, create real quality content, and get a large number of potential buyers.

Benefits of Telling Your Story with Explainer Videos
Benefits of Telling Your Story with Explainer Videos

It is better to see once than hear a hundred times.  Video advertising makes it possible to combine these two methods of presenting advertising information.

This method attracts the attention of people, since it creates the effect of a personal appeal to the consumer, makes it possible to fully reveal the essence of this appeal, which significantly increases the effectiveness of such marketing.

Compared to television advertising, the effectiveness of video advertising on the Internet is much easier to assess – statistical information obtained through the analytical tools of YouTube and Google allows you to determine the cost-benefit of advertising funds.

At the same time, the effectiveness of video advertising can be achieved with a minimum of spent funds.  The price of ad impressions and the cost of creating the ad video itself is very democratic.  A high-quality creative video can quickly spread on the network, gaining new fans and guaranteeing the promotion of goods and services among the audience.

Also, with video advertising, it is possible to set up remarketing to users who are interested in a specific video with advertising information.

Video ad formats

To attract the attention of the target audience with the help of video advertising, various ways of presenting information are possible.  Let’s take a look at the most popular video ad formats:

* Pre-roll – video ad that precedes the main video.

* Post-roll – advertising video was shown at the end of the main content display.

* Pause-roll – video advertising launched if the “pause” mode is enabled.

* Mid-roll – videos that interrupt the demonstration of the main video content.

* TrueView In-Stream – this format assumes the playback of advertising information while watching videos on YouTube and the resources of the display network.  Videos can be skipped after 5 seconds from the start of playback, or full viewing, excluding the possibility of skipping video ads.

* TrueView Video Discovery – Videos of this format are usually shown in a video list, displaying search results on a YouTube page or home page.

The advantages of video advertising listed above provide a competitive advantage for advertisers.  But do not forget that success directly depends not only on the chosen method of promotion but also on how high-quality the video will be, designed to convey information to potential customers.
This is why the production of video ads must be trusted by professionals such as the explainer video company Explain Ninja.  If you really turn to good specialists, you will not have to worry that the video will be made at its best and will attract a lot of clients to your business.


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