According to an EU lawmaker, US tech behemoths should be regulated where they are based.

The proposed EU regulation has been challenged in some countries, with some attempting to broaden its scope to include US tech behemoths such as Google, Facebook, and Amazon.com. One of the EU’s most senior legislators stated on Tuesday that the EU country in which they are based should regulate them under the proposed regulations, dismissing those attempts.

The Digital Services Act

In terms of the country of origin principle, the Digital Services Act, which was drafted by European Union antitrust chief Margrethe Vestager, requires US technology giants to do more to keep the internet free of illegal and harmful content. Apple, Alphabet’s Google, and Facebook are subject to Irish regulation because their European headquarters are in Ireland, whereas Amazon is subject to Luxembourg regulation because its European headquarters are in Luxembourg.

French officials have advocated for a broader definition because they believe that consolidating enforcement in just two countries will weaken the rules and slow decision-making. The DSA’s central proposal is supported by Representative Christel Schaldemose as it makes its way through the European Parliament. She has the authority to make modifications or additions to it.”

As she told Reuters, “It makes sense to maintain the principle of country of origin.” Schaldemose wants to go even further than Vestager by including a prohibition on some targeted advertising in the DSA, which would be a step up from the current prohibition.

It should be illegal to display advertisements that are tailored to your interests based on your Facebook activity, for example. Traditional commercial advertisements, such as those displayed when you visit a website to purchase shoes or another product, should almost certainly be permitted “She told me this, and she said it herself.

Schaldemoe plans to gather the rest of her colleagues after the next two months to finalise her draught in order to reach an agreement with the EU countries in time for the proposed rules to take effect the following year.


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